InCite’s Direct Marketing Intelligence service meets special business-to-business needs for those companies that use direct marketing in the form of mailings or telesales.  The effectiveness of these efforts is often marred by inadequate databanks that undermine the potency of any direct marketing initiative.  The Direct Marketing Intelligence Service compiles a customised and dedicated databank in accordance with the required listing and format specification.  It catalogues all the essential data to maximise direct marketing potential for exclusive use.